Need to enhance services of Digital Radio Mondale (DRM)

 On 31 January 17, Digital Radio for All Round Table Conference organised by Digital Radio Mondiale (DRM) along with Broadcast Engineering Consultants India Limited (BECIL), participated by various dignitaries, speaking  on this occasion, Mr. Venkaiah Naidu, Minister of Information and Broadcasting,  mentioned that All India Radio has already completed the technical installation and upgradation of 37 powerful transmitters in the first phase of Digitization of Radio Broadcup gradationect unparalleled in the world today. This would ensure reduced electric power consumption for all digital transmissions, saving All India Radio and taxpayers significant transmission cost in the future. He added that All India Radio has re-invented itself through its Digital Transmitters based on the International ITU standard Digital Radio Mondiale (DRM).

Emphasizing on the need for the Traffic advisory services on National Highways, Shri Naidu said that the next phase of this service through AIR FM Transmitters needs to be digitised based on the ITU ( International Telecommunication Union) standards to exploit its full potential. The service would offer multiple radio program, detailed and multi-lingual on-demand traffic & travel information and emergency warning services.

Key Benefits of DRM
Listeners	·         Excellent quality sound in stereo ·         Data such as text and pictures ·         Easy tuning on station name
Manufacturers	·         Replace receivers with new digital receivers ·         Increase the market potential ·        Increase possibilities for new areas of interest and content
Broadcasters	·         Multilingual Program ·         Reduced power consumption of upto 40-50% ·        Increased opportunity for revenue generation streams
Regulators	·         Uses less spectrum ·         An International standard ·         Green Broadcasting- Low power cost ·        Emergency warning alert