Expansion of Dealership Network

Steel Authority of India Limited (SAIL), a Public Sector Undertaking of Ministry of Steel, operates two schemes for dealers under its network:

(i) SAIL Dealership Scheme

(ii) SAIL Rural Dealership Scheme

With a view to widen the reach of its products, SAIL has been expanding its dealer network extensively to cover all the districts in the country. Expansion of SAIL dealer network over last few years is as given below:-

As on à	1.4.06	1.4.07	1.4.08	1.4.09	1.4.10	1.4.11	1.4.12	1.4.2013
Number of Dealers	200	653	1897	2406	2508	2649	2662	2896

After establishing a strong network of dealers spread over 629 districts of the country, SAIL launched a new “SAIL Rural Dealership Scheme” to expand its scope of business in rural areas (block/taluka) of the country with the primary objective of meeting the steel demands of the small rural consumers at block and taluka levels. As on 1^st April, 2013, SAIL has a dealer network of 2896 dealers which includes 562 Rural Dealers. SAIL plans to increase the number of rural dealers to 1000 in a phased manner. The details of the existing Dealers network, state-wise category-wise are at Annexure-I and II.

          Under the Scheme, for appointment as a Rural Dealer, as a minimum qualifying criterion, the applicant should possess an Office / Retail Outlet beside a storage space of suitable capacity.  Applications are evaluated generally on the basis of the following parameters:-

          i)       Infrastructure facilities

          ii)      Financial Standing

          iii)     Market reputation

iv)     Any other criteria which the company considers necessary to take into account while evaluating the application.

While evaluating applicants for appointment as SAIL Rural Dealer, suitable weightage may be given by SAIL to such applicants who intend to deal exclusively with SAIL products. SAIL has taken steps to expand the Dealer Network both at the District level as well as the Block and Taluka levels through its SAIL Dealership Scheme and SAIL Rural Dealership Scheme.