The NDTV lodged a case against TAM india and kantar Media in US. The TAM India , is the Television measurement unit and 50:50 joint venture between Kantar Media and Nielsen, a research company which measure television audience.The Only organization to release weekly televison viewership data in India.
The NDTV complaint that TAM india continuously manipulating the television viewership data and favor few channel. The TAM data is the basis upon which advertisers decide to allocate their advertising budgets
The NDTV complaint that TAM india continuously manipulating the television viewership data and favor few channel. The TAM data is the basis upon which advertisers decide to allocate their advertising budgets
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